One of Oahu’s most respected sunrise shell companies based out of the North Shore of the island of Oahu is more than a company offering a product but a company that is passing on the meaning of Aloha, respecting the Aina (land), giving back to the community and educating everyone they can about the rarity of these precious shells and the importance of them.
The Aloha Ambassadors known fondly by the locals as “Da Bruddah’s” have made their life’s mission to give back while doing something they love and believe in. Da Bruddah’s are Brian and Kevin Emery, twin brothers, who have used their passion for the Hawaiian Islands and their lessons learned in life growing up living off the land and the ocean to pass on not only a rare and sacred shell to locals and tourists alike, but the mission and importance of Aloha which is just as precious as the selection of Sunrise Shells they have to offer.
Stop by one of Da Bruddah’s locals events or browse their website and you will see a huge variety of high quality different grade Sunrise Shells. When you meet them their purpose is apparent. It is the Aloha way to pass something on to the next, and they are passing on knowledge and Aloha along with a rare and high quality product rare and native to the Hawaiian Island chain. That is what makes this so much more than just an average business.
Brian and Kevin grew up on the North Shore when it was hardly developed. Being raised to live off the land and to only take what is needed to provide for their family was a lesson taught by their parents that still lives in them today. They now use these lessons to run their highly respected business and offer what was once something only royalty in Hawaii were allowed to wear.
There is much care and Aloha put into the collecting and making of the beautiful Sunrise Shell Jewelry you see for purchase. Using their knowledge of the ocean and safety first as a modo sometimes it takes diving 60-300 feet to find these shells. Sunrise Shells Hawaii spends time and Aloha choosing each shell at great depths only taking shells that have no living creature in them. This is what they were taught as Keiki (children) and is an important aspect of respecting the Aina and ocean alike.
So when you buy a Sunrise Shell from “Da Bruddah’s” know that you are buying and wearing much more than a shell. But something unique and native to the Hawaiian Island chain only, you are wearing the Aloha Spirit and representing the respect for the Aina and Ocean that “Da Bruddah’s” make it a point to pass on to everyone who crosses their path.